What’s primarily driving consumers to eat plant protein? Health.
LUPREME® makes it worth their while.
LUPREME® is made from just one ingredient and has a nutritional label that speaks for itself.
With higher protein and fibre than key competitors, and significantly lower calories, fat, carbs, and sodium, it’s the perfect plant protein solution for health-minded consumers.
Top Selling Plant-Based Meat Alternatives*
*Among leading plant-based brands
is the leading motivation for consuming
In a study conducted by Boston Consulting Group and Blue Horizon that covered seven countries, 75% of respondents cited having a healthier diet as a main motivation for starting to consume alternative proteins.
And according to Euromonitor, when asked:
“What are some of the reasons why you consume processed meat alternatives?”
The top two responses among global consumers were:
“To feel healthier” (37%) and
“To avoid long-term health risks” (25%).
Reducing impact on the environment came next, at 23%.
care about clean labels
Ingredion found that more than half of global consumers feel it’s important for a product to have a short and simple ingredient list.
They also found that 82% of global consumers report a ‘high likelihood’ of changing from current brands that don’t offer clean label claims to brands that do (with 70% saying they’d pay something more to do so).
And with a label as clean as they come, LUPREME®
is positioned to capitalize on this growing trend.